Social media marketing has become one of the best ways to market a business, entity, or even an individual for a fraction of the cost. Using low-cost and even free-to-do strategies, one has the potential to reach millions with just one account. For a jewelry store, this is especially useful since it’s a bit tricky to market your business using conventional strategies. But with social media marketing, you can promote your business and stock easily and effectively.
As jewelry is all about presentation, you can showcase your pieces to a large audience and attract them to purchase your jewelry. Below are some of the best social media marketing strategies that can help you promote your store.
Choose your platforms
A good social media promotion strategy is focused on its goals and that begins with choosing the platforms on which to promote. Many social media networks are out there and only a few can work with your niche. As a jewelry store, your main social media platforms will be Facebook, Instagram, and Pinterest. Tiktok can also work here for short-form video where you can showcase your pieces.
Create professional accounts and pages for your store on social media platforms. Write the necessary details in the bio and details page, including clear calls to action. For example, if you have an online store, you can include the link here and convert clicks into sales.
Use templates
First impressions matter, especially on social media, and you can lose your audience if you fail to create a good impression. Social media is all about presentation, which is why it is important that your posts there are well-made and eye-catching. One way to do so is by using PosterMyWall’s retail marketing templates. A plain-looking post risks getting lost in your audience’s feeds, but a well-made, eye-catching post will stand out and compel your targets to engage.
These templates will ensure your posts are taken seriously and are engaged with. Whenever they appear on various feeds, people will likely click on them, check them out, and engage with your call to action.
Use short form videos
A picture speaks a thousand and a video can cover volumes in a short while. Short-form videos are all the craze these days, with multiple social media platforms offering them on their sites. Instagram has Reels, YouTube has Shorts, etc. This allows creators to showcase their product in under a minute with more detail than an image post would provide while not being long enough that it bores the audience.
Use Instagram for this purpose and upload videos showcasing your jewelry pieces. You only need a well-lit corner and your phone camera to make these videos. But if you can afford it, consider hiring a model to wear your jewelry pieces so the audience can see how they look worn.
This jewelry did just that showcasing their new collection inspired by the movie Dune. They have a model wearing their jewelry which they record in different angles to show their product. Something similar can also work for you.
Be consistent
Half of social media marketing success comes from consistency. Create a schedule and upload content regularly. Doing so sends signals to the algorithms on social media, which helps boost your posts. If you post every now and then, the algorithm considers you as inactive and doesn’t pay any attention to when you post. As a result, your posts are less likely to appear on feeds and in searches.
Facebook and Instagram allow users to schedule posts to be uploaded at a later time which can help out in this regard. You can create posts, schedule them for upload, and the platforms will upload automatically. Twitter also allows users to schedule tweets for later which can help with consistent posting. This is especially helpful if you have a busy schedule and cannot manually post.
Consider paid ads
Many social media platforms allow users to boost their posts and accounts in exchange for a small fee. This will amount to a few dollars but will greatly extend your reach. You can create special ads for these platforms which will appear to different users. Each platform has different kinds of paid options available so check with the platform options and choose the one that works best for you.
Your turn
Jewelry is all about aesthetics so the best way to promote your jewelry store is to show off your pieces at every given opportunity. We listed some of the best ways you can promote your jewelry store online. At a cursory glance, they will seem pretty simple and no-brainers. But these are the ones that are proven to deliver results. Like we have mentioned in the article above as well, consistency is key for promoting anything online, especially over social media. Do so, and you will see the results yourself and your sales will begin to rise.
